Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022

6th January 2022
Home 9 Articles 9 Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022

You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key.

That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends from GCC travellers to understand what makes them tick.

Using this analysis, we’ve been able to pinpoint the personality and preference trends that run across GCC travellers. When combined with the travel destination analysis discussed in part one of this series, you can use it to create a curated marketing strategy that resonates with your audience.

As we go through each section, we’ll be looking holistically at GCC travellers and then zoning in on some key trends in specific countries that buck the trend.

So, who is your GCC traveller? Let’s find out.

GCC traveller profiles: The big five personality traits

A commonly used criteria to understand personality profiles is the “big five personality traits.” They have been developed over the past 90 years and are highly regarded amongst psychologists as being a strong indicator of personality traits across all cultures.