SIla: Arabic-native, AI-enabled consumer intelligence platform.

Sila (‘connection’ in Arabic) helps D/A solve complex consumer insight challenges through a mix of natural language processing, machine learning and human smarts.

Understanding Arab-world consumers

‘Sila’ (Arabic for ‘connection’) is our proprietary AI platform for insights into Arab-world consumers. It organises mega-data into workable structures from which insights can be called upon and analysed to inform audience-first strategy with features like:

  • Social data;
  • Dialect models;
  • Sentiment in dialects;
  • Personality analysis;
  • Topics/Predictive behaviour models

Proprietary data system

Sila uses an unbiased data-collection methodology which provides us with un-influenced, ambient feedback from multiple online sources.

Our machine learning operates natively in Arabic dialect so there is no dilution of vocabulary or sentiment through translation, giving clients the highest possible accuracy of Arabic insight.

Natural language processing enriches consumer data even further, creating addressable audiences. Identifying personality traits and consumption preferences allows us to predict likely future behaviour rather than simply assessing the past.

Intelligent data-led marketing

Continually evolving AI-driven solutions for Arab world consumer insights including:

Sila Features

D/A Labs

D/A Influence