Multiply your marketing and communication effectiveness.

We have built our business model to seamlessly fit into our brands’ marketing cycles and add value to marketing teams and their suppliers in media and advertising at every stage.

Our Process at DA

Sila

‘Sila’ (Arabic for ‘connection’) is our AI platform solution for insights into Arab-world consumers. It organises mega-data into workable structures from which insights can be called upon and analysed.

D/A Labs

Our strategy engine brings together audience-first insights, giving brands a fresh viewpoint backed by rigorous data you can trust.

D/A Influence

Brands need to communicate with purpose to authentically connect with consumers. We have formulated a process that helps marketers apply an audience-first strategy to real-world communications and creative.