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“Travel has moved from something that we took for granted to something that, now, we really need,” Paul Kelly, managing partner of Dubai-based consumer-insight company D/A, told Arab News. “That’s something that came through in this analysis: This huge pent-up demand — the emotional side of traveling has changed a lot.”
Arab News
19 May 2022 – Click here for article.
The report covers all 6 GCC markets: Saudi Arabia, United Arab Emirates, Oman, Kuwait, Qatar and Bahrain.
The GCC Traveller report is designed to reveal how Arabic travellers are looking to embrace travel in 2022:
The report will allow travel experts to connect with and lead the growing GCC travel audience.
While outbound tourism from the GCC means tens of billions spent in the destination countries, it also presents an opportunity for entities within the originating countries.
The topic of travel is growing exponentially in the GCC – it’s time to understand the conversation
Following a disastrous year for the travel industry in 2020, public sentiment was low when it came to feelings surrounding the economy and travel prospects.
However, 2021 saw the public sentiment sharply increase to an overwhelmingly positive response towards the economy and travel.
The Travel study explores how world events, news cycles and government restrictions have effected how travel is viewed and what mind-set Arabic travellers are currently in.
Intent to travel changes between demographics and can shape the way we talk and package travel as a product.
An overwhelming majority of travellers are looking to travel for vacations. It is all about escaping and breaking free from the caged feeling over the last couple of years.
A need to turn to nature and culture, to a place that in ‘unlike home’ – to escape and discover new things to fill the void of newness experienced over the last couple of years.
Destination mapping looks at a demographic level breakdown of where GCC travellers are planning on going. This will affect both intra-GCC tourism as well as outbound tourism planning.
2020 began the worldwide boom of the staycation. According to Google search trends, between March and April 2020, a sudden spike in searches for ‘staycation’ occurred worldwide. We saw those patterns repeated in GCC.
Therefore, it should come as no surprise that so many from GCC countries are now looking to vacation locally.
D/A’s Travel Category Report is produced from a study that analyses data natively in 21 Arabic dialects from over 4M social travel conversations without intervention. Fill in the form and get a demo today of the report and add-ons that can change the trajectory of your 2022.
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