Published monthly via email, and quarterly with a report, D/A’s Sila Consumer Sentiment Index (CSI) is an index of how consumers feel, at scale, on a number of topics around the economy, employment and private business.
We’ve collected over 60mn posts that can drive deep knowledge about consumer hopes and worries about the future, and what it might mean for enterprise and governments alike.
Published monthly in email form, with easy to follow links, open your eyes to sentiment understanding at scale.
D/A’s Sila is an Arabic-native, AI-enabled consumer intelligence platform. D/A uses Sila to apply AI to social data to discover patterns and trends that lead to helpful business insights.
AI makes sentiment understanding more accurate, particularly when native languages are analysed. Sentiment relies on natural language processing to understand the context of a post or comment. Coupled with a native Arabic dialect understanding, one can accurately assess a post’s sentiment, emotion, or tone natively in Arabic.
The Sila Consumer Sentiment Index for the GCC works through:
D/A Sila Consumer Sentiment Index is released each month via email, with a quarterly trend report. Sign up for free.
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