The challenge : Remind the market of Puck’s creams
Puck was looking for opportunities to grow on the success of its creams by educating on the cooking occasion.
With competition rising from other contenders in the industry, Puck needed to amaze the market yet again and remind them of the strong presence of their products and educate consumers about cooking occasions.
The strategy : Work with the GCC’s best
For this campaign to succeed we needed to focus on the ‘amazement’ factor.
We worked with some of the KSA and UAE’s top cooking influencers and assigned them with a savoury and dessert recipe each to cover the uses of all of the cream products. The content would then be published on Instagram and Instagram stories.
Upon the campaign’s incredible success in 2018, it was replicated the following year to cover dessert creams – 2019 was even a bigger success.
To learn more on how we select our influencers, click here.
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The results : An educated market
As mentioned, the campaign was quite a success. The content gained almost 2 millions views, and was further re-posted by over 100 users. Video and story view rates reached over 400% and this success helped re-create a follow up campaign the following year.
2019’s campaign was able to not just replicate the success of its predecessor but even exceed those results. It gained over 2 million video views and more than 120k engagements from just 14 pieces of content.
Finally, we were successful in educating on the cooking occasion with creams for Puck.