Podcast. Season 2. Ep 10. Investing in AI-led market research. How much is knowing your consumer worth?
In this closing episode of Know your Audience Series 2, Paul and James dive right into the burning question: how much does AI market research have to cost you? When budgets are trimmed, market research spend is often the first to be chucked out. This episode looks at how researching consumer behaviour should be an […]
Podcast. Season 2. Ep 9. Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better
In this episode, James and Paul unpack the barriers some more traditional marketers may have to adopting technology for market research. Although this technology exists and is used in everyday life, there is still some resistance to making use of AI enabled data collection. Is this just a dose of healthy scepticism or a lack […]
Podcast. Season 2. Ep 8. Market Research & Technological tools: Are we in tune with the times?
Market Research & Technological tools: Are we in tune with the times? James and Paul with the thoughts of special guests Faisal Khan (VP of products, D/A) discuss how technology have both advanced and democratised data and insights for organisations globally. Regardless of this accessibility, why do brands still rely on traditional forms of research? […]
Podcast. Season 2. Ep 7. Understanding the basics of market research, human rationality and how it affects consumerism.
Understanding the basics of market research, human rationality and how it affects consumerism. In this episode, Paul and James along with Faisal Khan (VP Products at D/A) explore and discuss the basic understanding of market research and how the rationality of human beings ultimately effects choices and decisions in consumerism. They also talk about the […]
Podcast. Season 2. Ep 6. The importance of language in Data Science
The importance of language in Data Science In this episode, Paul Kelly (D/A) and Dr James Piecowye (Zayed University), with Reem Elmahdi, a Data Scientist at D/A dive into the topic of Data Science practices and how it enables us to analyse data beyond libraries of individual words or ‘keywords and phrases’ and contextualises conversations […]
Podcast. Season 2. Ep 5. What is natural language processing? A beginner’s guide to AI.
What is natural language processing? A beginner’s guide to AI. What is AI exactly, and how do we use it every day? Paul Kelly (D/A) and Dr James Piecowye (Zayed University) are joined by Diego Moreno, a senior data scientist for D/A to discuss what AI means, how we use it every day and how […]
Podcast. Season 2. Ep 4. The importance of AI and technology for modern brand building.
The importance of AI and technology to modern brand building. In this episode, James and Paul talk about how technology and particularly AI have made consumer-led research and insights accessible to a wider range and size of business. In a world where consumers expect to be part of a brands DNA, it is important […]
Podcast. Season 2. Ep 3. How AI helps us in audience intelligence
How AI helps us in audience intelligence What does audience intelligence mean for the insights drawn from it? In this episode, Paul and James discuss understanding sentiment accurately and how it can unlock insight at scale. When you can understand how people feel, it helps make better decisions for everything from marketing to government. This […]
S2. Ep 2: Evolving consumer data analysis & how to apply it to your marketing
Evolving consumer data analysis & how to apply it to your marketing From data collection to intelligence. Paul and James dive deeper into the application of audience-first marketing, and how data can be used for better communications, product planning, business strategy, and creativity. They also talk about how understanding an audience, whether a large FMCG […]
Podcast S2. Episode 1: Data v’s insights. How audience intelligence drives marketing efficiency.
Data v’s insights. How audience intelligence drives marketing efficiency. Welcome to the first episode in the second series of ‘Know your audience’ mini-cast. Paul and James re-introduce the concept of audience-first marketing, and how data can be used for a better understanding of audiences. They also talk about how understanding an audience, whether a large […]
