Podcast S1. Episode 10. Scaling Audience First
Scaling Audience First We can discuss scale in 2 ways; firstly scale of data; and how that impacts insight and scalability of the reachable audience as a result of that insight. In this episode, Dr. James Piecowye discusses with Paul Kelly how better decisions are made when you have the largest possible audience pool to […]
Podcast S1. Episode 9: How do we start?
How do we start? Understanding the framework that results in audience understanding follows the well-known path of; identify, monitor, track, reference, segment, and plan. Getting the right data is imperative to using this framework. In this episode, Paul Kelly talks us through live examples of using the right data in the right way and how […]
Podcast S1. Episode 8: Where do we start with ‘Audience First’?
Where do we start with ‘Audience First’? Data allows for observations that drive brilliant ideas. It is easy to become over-reliant on data, or misuse it to replace creative thinking. In this episode, Dr James Piecowye and Paul Kelly discuss where data provides value and how it should be used in the framework of ‘Audience-first’ […]
Podcast S1. Episode 7: What is the new model?
What is the new marketing model? Gone are the days when brands could build a product and then find (or buy) an audience for that product. Nowadays, audiences’ needs and wants must be part of the product or brand that is being communicated. In this episode, Dr. James Piecowye and Paul Kelly talk about how […]
Podcast S1. Episode 6: Disruption and creators
Disruption and creators Digital and social content creators have expanded beyond the ‘influencer’. Entertainers, artists and brands alike are collaborating to cross-pollinate and create new audiences for all content irrespective of form. In this episode, Dr. James Piecowye and Paul Kelly talk about the role of the Creator, not so much as a disruptive force, […]
Podcast S1. Episode 5: Influence
Know your audience podcast: S1. Episode 5: Influence With the digital proliferation taking place before our eyes, the influencer isn’t going away anytime soon. And this offers us another way to get to our audience in an authentic way. In this episode, Paul Kelly talks about the role of the creator and how they have […]
Podcast S1. Episode 4: What do social media metrics tell us?
What do social media metrics tell us? With measurement being defined by the platforms that sell us the real estate, it is becoming increasingly difficult to find commonality within metrics. Naming conventions are being misrepresented with newer formats replacing old. And so the big question becomes, do marketers truly understand the metrics they are performing […]
Podcast S1. Episode 3: How do we measure audience?
How do we measure audience? Social media changed the communication landscape more drastically in the digital era than any other medium. With the very sudden evolution of communication power from; a one-way brand story, to a two-way discussion between brands and consumers, to brands having to listen and adapt to what consumers want. So now […]
Podcast S1. Episode 2: Why aren’t brands evolving with their audiences?
Why aren’t brands evolving? Audience-first marketing is about knowing who you’re talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized (each episode is about ten minutes) journey through what it takes to harness the power of the audience in marketing – in this case asking ‘why […]
Podcast S1. Episode 1: What is audience first marketing?
What is audience-first marketing? Welcome to ‘Know your audience’ in this mini-cast, each episode is only ten minutes. We dissect the concept of audience-first and what it means to be truly audience first. Your hosts, Dr. James Piecowye and Paul Kelly take you on a short, impactful journey into the world of audience-first marketing and […]
