Influencer marketing is one of the most effective ways to reach out to a large audience and connect with them. It can be used to market new products or services, increase brand awareness, drive sales or promote a specific campaign.
But let’s be honest, it’s not that easy to find the right influencer for a campaign. It actually requires a degree of understanding of consumer intelligence, which Artificial Intelligence can assist with.
With the help of AI, brands can start to truly understand the needs of their consumers, and marketers can utilize their time more efficiently AND get better results.
How can AI help?
AI can boost influencer marketing efforts by helping brands find the right content creators who perfectly fit their campaigns by analyzing their social media profiles and then assigning them a trust score based on their engagement rate, follower count, and other factors.
It can also help them understand what kind of content will resonate best with their target audience, and what will not, based on their interests and preferences, in addition to data and analytics from previous campaigns.
Can Sila help with that?
Simply put, YES.
Not so simply, our AI-driven tool Sila is trained with historic data from thousands of influencers across the region. By learning from all of the posts that these influencers have made, it can figure out when individuals are likely to see a rise or decline in influence. We leverage Sila to determine the influencers niche expertise and make sure that we are getting the right influencers for the particular product at any given time.
Sila allows us to evaluate conversations and determine the potential risks working with certain content creators. Additionally, it identifies false engagements and fraudulent accounts, predicts and calculates the ROI of campaigns before even launching using the parameters of each social media platform and more.
Thanks to the tool’s deep learning abilities, we can understand which specific content creators are a better fit for each campaign and which channels are most suitable. It also helps our clients figure out why people are not buying their products or using their services. This is crucial for them to make strategic decisions regarding their campaigns, content and messaging.
In a nutshell, Sila gives us the power to analyze massive amounts of data and derive spot-on insights to then create communication plans faster and in many cases, more precisely than humans. We use the consumer understanding that AI provides to help our clients tailor their marketing plans accordingly.
So, how do you choose your influencers?
Artificial Intelligence (AI)
AI is technology that simulates human thought processes. It works by using algorithms to analyze data and make decisions based on previous experiences. There are many different types of artificial intelligence, including natural language processing, machine learning, deep learning, and computer vision.
CI is the use of data analytics to understand what consumers want and how they behave. Data analytics can be used to identify trends and patterns in consumer behavior. By understanding these patterns, companies can then target their marketing efforts towards specific groups of consumers.
If you would like to talk to D/A about better understanding your audience and potential audiences for segmentation, targeting and messaging across GCC markets, demographics and languages, get in touch today.
Dina Husseini, Account Manager. D/A.