Most of us have received a celebrity cook book, or had a recipe shared from a more gastronomically inclined friend, but some of us have put off learning that new dish which could turn around our mealtime. Has the current outbreak turned us off or have we seen a surge in those trying something new in the kitchen?
Instead of traditional market research, where we ask the opinion of a biased group, Digital Ape delved into 300k+ comments on Twitter regarding the virus and correlated the data against those aspiring chefs to see if we can find any takeaways?
According to Digital Ape’s homemade data insights service, we can overwhelmingly say-yes!
Over a similar timeframe, we also tracked relevant Google searches in K.S.A, U.A.E, and Kuwait, which showed a dramatic increase in cooking queries in general.
These also match key life lessons outlining the importance of self-sufficiency in a world where we have become accustomed to being inter-dependent.
What does this mean moving forward?
First off, brands should be aware that there is a whole new audience of budding chefs out there, driven by the outbreak, who are thirsty for new information, new ideas, and simple, straight forward cooking tips that should bare the current climate in mind.
About the data
DA has built a custom data warehouse service called Sila, powered by data science we turn that raw social data into actionable insights.
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This article first appeared on a LinkedIn post by Digital Ape’s James Revely.