How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations

4th January 2022
Home 9 Articles 9 How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations
Home 9 Articles 9 How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations

If 2020 was the year the world stood still, 2021 was set to be the year of the comeback. But, unfortunately, due to a mix of new variants, varying government legislations, and general public unease, COVID didn’t quite allow the GCC traveller to travel the way we wanted.

But that didn’t stop people’s wanderlust. And indeed, citizens and residents of the Gulf Cooperative Council (GCC) countries (Oman, United Arab Emirates, Qatar, Saudi Arabia and Kuwait) have made their intentions for travel quite clear online. And with 2022 looking the most promising year yet, thanks to scientific developments and widespread successful vaccination programmes, travelling is set to be high on most people’s 2022 bucket list.

In this two-part series, we are going to analyse the statistics gathered by our proprietary AI-enabled consumer intelligence platform, Sila, to understand the GCC traveller.

Key trends for the GCC Traveller in 2021

Using social media, we are able to meaningfully gather data on the travel target audience within the GCC to accurately pinpoint travel preferences. In doing so, we can more accurately market travel information to the correct target audience.

In this first part, we are going to take a deep dive into the destinations leading the travel intentions of those living in the GCC.

So, what can the travel preferences of 2021 teach us about the 2022 travel intentions of members from GCC nations?