GCC travel consumer insights: A DEconstructed series webinar replay

7th September 2021
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D/A’s second DEconstructed webinar: “Travel in the GCC” held on Tuesday, 7th September, shed light on a new wave of regional travelers and the new world context they are planning in.

The focus was to look at the macro-level environment changes and how that translates into new trends, combined with an approach to microdata on a travel consumer level. This strategic approach to data analysis provided a path for attendees to start thinking about what the travel market return to ‘normal’ might look like for consumers and how to identify and connect with new ‘travel tribes’ emerging in what will become an even more competitive and hard-to convert category.

Watch the full recording with a summary below: