Frustrated by your current market research, but not sure where to start? D/A’s head of research, Faisal Khan, will take participants through how AI is used, what it’s most useful for, and how traditional market research can be better supplemented by technology.

After all, the technology is there, it’s reliable, and straightforward, so why not use it?

And while we’re obviously biased, as experts in the MENA region on utilising the power of AI in transformational research, we’re happy to recommend a way forward for confused insights teams.