D/A Labs: “Strategy without process is little more than a wish list.” Robert Filek.
The strategy Engine
Our strategy engine brings together audience-first insights, giving brands a fresh viewpoint backed by rigorous data you can trust.
Data-backed strategy that leads to creative effectiveness:
- Brand perception, growth and SOV
- Economic & Cultural indicators
- Topic trends & affinities
- Segmentation/ personality analysis
- Life Stage analysis
What our Labs do
We go beyond demographics and purchase behaviour. With access to billions of ambient data points, we can understand what is important to consumers in real-time and what macro and micro trends they are reacting to.
Sentiment and behavioral-pattern identification gives marketers the power of predictive modelling to ensure their brands stay ahead of the consumption curves and remain relevant and purposeful.
Understand the drivers your brand and your competitors are known for, and craft your messaging to reflect this, enabling brand-equity measurement for specific values across different markets.
Pinpoint economic and cultural indicators that drive market performance by way of consumer confidence through close monitoring of audiences’ movements and reactions within specific industries.