D/A Labs: turning data into insight & strategy.

Without human intervention, data is useless. Even Sila’s AI would be nothing without the human ingenuity, pattern-matching and creative problem solving that D/A Labs produces.


D/A Labs

D/A's strategy engine.

D/A’s strategy engine brings together audience-first insights, giving brands a fresh viewpoint backed by rigorous data you can trust from the leading Arabic-enabled, AI-based consumer insights platform, Sila.

Our data-backed strategy that leads to creative effectiveness:

  • Brand perception, growth and SOV;
  • Economic & Cultural indicators;
  • Topic trends & affinities;
  • Segmentation/ personality analysis; and
  • Life Stage analysis.

What D/A Labs does

We go beyond demographics and purchase behaviour. With access to billions of ambient data points, we can understand what is important to consumers in real-time and what macro and micro trends they are reacting to.

Our researchers make sure that insights teams and marketers (as well as board-level decision-makers) have access to best in class thinking with Sila’s AI and data warehousing capabilities.

They also ensure our reports follow best practices in research methods and reporting to ensure that the highest quality insight is delivered to you. Our Labs team works closely with the data scientists and database engineers working on Sila to make sure we keep focus on what’s important – accurate, timely insight.

Examples of what we do.

Consumer analysis.

Sentiment and behavioural pattern identification that gives marketers the power of predictive modelling to ensure their brands stay ahead of the consumption curves and remain relevant and purposeful.

Brand analysis.

Understand the drivers your brand and your competitors are known for and craft your messaging to reflect this, enabling brand-equity measurement for specific values across different markets.

Market analysis.

Pinpoint economic and cultural indicators that drive market performance by way of consumer confidence through close monitoring of audiences’ movements and reactions within specific industries.

D/A Labs - Get in Touch

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