D/A Influence: turn insight into action.

We turn data and insights into effective marketing platforms. Whether it’s campaigns or influencers, we’re data-led because we’re data-born. Effective. Simple. Marketing.


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About D/A Influence

Brands need to communicate with a purpose to authentically connect with consumers.

We enable this through Sila, our proprietary AI-enabled consumer insights platform. Built by us, for us. Oh, and it’s Arabic-native too – no lost in translation for us.

We have formulated a process that helps marketers apply an audience-first strategy to real-world communications and creative. Whether that’s a campaign or an influencer outreach, or a creative strategy, our team can turn insight into action.

A core of D/A Influence is being able to bring creators (what we call influencers) that can bring these insights to life because the content they create forms communities that become valuable to brands. We have worked with creators since 2012, being the first Middle East-based agency to work with all types of creators across some of the world’s biggest brands, driven by our data platform Sila.

Audience-first strategy.

Our audience-first strategy model is designed to be worked on collaboratively with your marketing team.

The end result is a workable single-page brief with science at its heart, packed with true insight.

Ripple is our proprietary tool that produces creative briefs with purpose and marketing roadmaps for future planning and campaign work.

Ripple organises insights into creative drivers:

  1. Cultural immersion
  2. Affinities
  3. Objectives
  4. Performance
  5. Real-world application

D/A also provides the data and analysis used to uncover insight and produce the strategy roadmap.

Influencer campaigns.

Since when did the word influencer become so dirty?

Probably since things can’t be measured, wrong audiences are reached and unscrupulous influencers bought audiences. And while platforms exist to help negate those issues, in Arabic, the challenge has always been detecting spam and understanding who a real audience is.

Until Sila arrived, of course (you must’ve been expecting that). Sila has inbuilt radars (actually, complex natural language processing algorithms and machine learning) to detect who’s going to make an impact and who isn’t.

With our long experience in this field, we know you don’t want to manage influencers so we manage everything A-Z and don’t ask you to drive confusing software.

Creative platforms, briefs and campaigns.

You might assume that having access to an almost infinite supply of data probably means we’ve got somewhat of a head start in making stuff that people want to engage with.

Fair assumption.

Through our in-built insight teams, Sila’s AI capabilities and our creative muscle we’re able to turn a complex problem into a really simple solution that sells whatever you need it to sell.

D/A influence works on campaigns from strategic platforming, even briefing your agency. If you don’t have an agency and need us to fill a lonely creative void, we can do that too.

You should know though, we hardly do any of it in-house. We work with the best freelance minds to deliver vertical experience across FMCG, Banking, Education, Beauty and Travel. We execute well, simply, and our results speak for themselves.

No point overcomplicating things, right?

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