Effective, audience-first, AI-driven insight & action.
Sila’s solutions are based on Arabic-native, AI-enabled consumer insight that meets the minds of D/A to deliver real insight, marketing solutions and cutting-edge data science for brands of any size.
Audience trackers
Use Sila’s powerful AI and social data to take your audience knowledge to the next level.
Provide insight and interpretation that your business, marketers and communications teams need to feel confident that their decision-making is guided by best-in-class brand intelligence.
AI-enabled Consumer Research
Sila’s Arabic-native AI along with our humans in D/A Labs bring insight from data into focus.
Enable your insights or marketing team to connect a business problem with direct audience insight to deliver action-oriented and consumer-centric solutions & strategies via credible and detailed research.
We delve deep into consumer data, using Sila’s data access to generate insight that strategists and researchers then put together to seize any opportunity or solve any challenge.
On-demand insights.
Have a recurring challenge? Leverage Sila’s capability with D/A’s thinking to drive your business forward. Hundreds of millions of data points reside in Sila’s data warehouse waiting for a challenge to provide you with historical insight and depth of data.
This allows brands to evaluate monthly or quarterly changes to recurring business or marketing challenges and allows different challenges to be addressed over time, or the same one to be tracked over a longer period of time.
Audience trackers
Use Sila’s powerful AI and social data to take your audience knowledge to the next level.
Provide insight and interpretation that your business, marketers and communications teams need to feel confident that their decision-making is guided by best-in-class brand intelligence.
AI-enabled Consumer Research
Sila’s Arabic-native AI along with our humans in D/A Labs bring insight from data into focus.
Enable your marketing or insights team to connect a business problem with direct audience insight to deliver action-oriented and consumer-centric solutions & strategies.
On-demand insights.
Have a recurring challenge? Leverage Sila’s capability with D/A’s thinking to drive your business forward.
This allows brands to evaluate quarterly changes to recurring business or marketing challenges.
A report is designed to gather data on a specific topic, market, audience, or trend and analysed and reviewed quarterly.
D/A & Sila Solutions - Get in touch
Our latest thinking.
Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022
You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key.
That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends from GCC travellers to understand what makes them tick.
How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations
If 2020 was the year the world stood still, 2021 was set to be the year of the comeback. But, unfortunately, due to a mix of new variants, varying government legislations, and general public unease, COVID didn’t quite allow the GCC traveller to travel the way we wanted.
But that didn’t stop people’s wanderlust. And indeed, citizens and residents of the Gulf Cooperative Council (GCC) countries (Oman, United Arab Emirates, Qatar, Saudi Arabia and Kuwait) have made their intentions for travel quite clear online. And with 2022 looking the most promising year yet, thanks to scientific developments and widespread successful vaccination programmes, travelling is set to be high on most people’s 2022 bucket list.
Putting the GCC Audience First: Audience-First Marketing for the Arabic-Speaking World
With a collective GDP of $1.4 trillion and a per capita income that ranks among the highest in the world, the Gulf Cooperation Council (GCC) region represents a high-value target for established...
How the Omicron variant has shifted consumer sentiment in the UAE
A bump, then a boost. That's what the last week of November and the first week of December looked like for consumer sentiment in the UAE on news of the Omicron variant. On the 26th of November,...
The fight for the beauty audience in the GCC: Reels vs Tik Tok
The 2.0 digital and social audience are highly informed. Beauty consumers explore not only brands (fame), product ranges and price; nowadays, with the help of social and digital tutorials,...
