Arab-world consumer insight, fast.

 Get Sila’s AI-enabled cutting insight easy and fast via D/A Labs & Sila products that can drive business growth with razor-sharp insight into Arabic-speaking consumers across the Middle East.

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Category & Trend reports.

Quarterly, to a schedule, deep-dive insight reports published across Food & Beverage, Travel, Beauty, Government and Beauty/Personal Care.

Presentations dive deep into the consumer and presented in a way that gives you insight to the Arabic audience in your, or adjacent, categories.

Reports cover trends, audience analysis, personality and insight about the categories and trend predictions.

GCC Traveller intent by age
GCC Overall Consumer Sentiment - December 2021

Sila Consumer Sentiment Index

The Sila Consumer Sentiment Index, published monthly, for the GCC works through:

  • Ingesting 100mn data points from consumers (excluding news) across Saudi Arabia, United Arab Emirates, Oman, Qatar, Bahrain and Kuwait.
  • Using Arabic-native AI, Sila then determines consumer sentiment across a range of topics from the economy, business and employment to an overall reading.
  • D/A’s team then offers unmatched insight and commentary on the trends to enable you to make sense of what consumers are feeling in each of the markets.

Audience-first reports & seasonal analysis.

Ever wondered what your audiences, or your desired audiences, truly do online?

These reports undertake audience ‘TRIBE’ analysis by market (e.g. ‘Gen Z’ or culture vultures) and seasonal Analysis (Ramadan / Back-to-School).

Provides insight across personality and depth of observation on audiences to enable creativity, NPD and marketing tactics that can better reach busy and inattentive audiences.

KSA Consumer Sentiment
GCC consumer sentiment

Insight Leaders events

Every quarter for your profession (or more often if interested) D/A runs a mix of industry meetings, roundtables, presentations through in-person and virtual events.

These cover topics like future trends, observations and thought-leadership from D/A’s team and others. It provides a forum to ask questions and interrogate the results in ways that report engagement simply can’t.

GCC Traveller intent by age

Category & Trend reports.

Quarterly, to a schedule, deep-dive insight reports published across Food & Beverage, Travel, Beauty, Government and Beauty/Personal Care.

Presentations dive deep into the consumer and presented in a way that gives you insight to the Arabic audience in your, or adjacent, categories.

Reports cover trends, audience analysis, personality and insight about the categories and trend predictions.

GCC Overall Consumer Sentiment - December 2021

Sila Consumer Sentiment Index

The Sila Consumer Sentiment Index, published monthly, for the GCC works through:

  • Ingesting 100mn data points from consumers (excluding news) across Saudi Arabia, United Arab Emirates, Oman, Qatar, Bahrain and Kuwait.
  • Using Arabic-native AI, Sila then determines consumer sentiment across a range of topics from the economy, business and employment to an overall reading.
  • D/A’s team then offers unmatched insight and commentary on the trends to enable you to make sense of what consumers are feeling in each of the markets.
KSA Consumer Sentiment

Audience-first reports & seasonal analysis.

Ever wondered what your audiences, or your desired audiences, truly do online?

These reports undertake audience ‘TRIBE’ analysis by market (e.g. ‘Gen Z’ or culture vultures) and seasonal Analysis (Ramadan / Back-to-School).

Provides insight across personality and depth of observation on audiences to enable creativity, NPD and

GCC consumer sentiment

Insight Leaders events

Every quarter for your profession (or more often if interested) D/A runs a mix of industry meetings, roundtables, presentations through in-person and virtual events.

These cover topics like future trends, observations and thought-leadership from D/A’s team and others. It provides a forum to ask questions and interrogate the results in ways that report engagement simply can’t.

Unlock the power of Sila’s insight today – get in touch below.

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Our latest thinking.

Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022

You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key.

That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends from GCC travellers to understand what makes them tick.

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GCC traveller profiles

How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations

If 2020 was the year the world stood still, 2021 was set to be the year of the comeback. But, unfortunately, due to a mix of new variants, varying government legislations, and general public unease, COVID didn’t quite allow the GCC traveller to travel the way we wanted.

But that didn’t stop people’s wanderlust. And indeed, citizens and residents of the Gulf Cooperative Council (GCC) countries (Oman, United Arab Emirates, Qatar, Saudi Arabia and Kuwait) have made their intentions for travel quite clear online. And with 2022 looking the most promising year yet, thanks to scientific developments and widespread successful vaccination programmes, travelling is set to be high on most people’s 2022 bucket list.

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The GCC Traveller in 2022