Subscribe: Sila Consumer Sentiment Index

An AI-driven Index of leading indicators of Arabic consumer sentiment in the GCC countries. Subscribe today.

LEARN MORESUBSCRIBE & DOWNLOAD

Arabic consumer sentiment, at scale.

D/A’s Sila is an Arabic-native, AI-enabled consumer intelligence platform. D/A uses Sila to apply AI to social data to discover patterns and trends that lead to helpful business insights.

AI makes sentiment understanding more accurate, particularly when native languages are analysed. Sentiment relies on natural language processing to understand the context of a post or comment. Coupled with a native Arabic dialect understanding, one can accurately assess a post’s sentiment, emotion, or tone natively in Arabic.

GCC consumer sentiment
KSA Consumer Sentiment

Leading indicators of change.

The Sila Consumer Sentiment Index for the GCC works through:

  • Ingesting 100mn data points from consumers (excluding news) across Saudi Arabia, United Arab Emirates, Oman, Qatar, Bahrain and Kuwait.
  • Using Arabic-native AI, Sila then determines consumer sentiment across a range of topics from the economy, business and employment to an overall reading.
  • D/A’s team then offers unmatched insight and commentary on the trends to enable you to make sense of what consumers are feeling in each of the markets.

Arabic consumer sentiment, at scale.

D/A’s Sila is an Arabic-native, AI-enabled consumer intelligence platform. D/A uses Sila to apply AI to social data to discover patterns and trends that lead to helpful business insights.

AI makes sentiment understanding more accurate, particularly when native languages are analysed. Sentiment relies on natural language processing to understand the context of a post or comment. Coupled with a native Arabic dialect understanding, one can accurately assess a post’s sentiment, emotion, or tone natively in Arabic.

GCC consumer sentiment

Leading indicators of change.

The Sila Consumer Sentiment Index for the GCC works through:

  • Ingesting 100mn data points from consumers (excluding news) across Saudi Arabia, United Arab Emirates, Oman, Qatar, Bahrain and Kuwait.
  • Using Arabic-native AI, Sila then determines consumer sentiment across a range of topics from the economy, business and employment to an overall reading.
  • D/A’s team then offers unmatched insight and commentary on the trends to enable you to make sense of what consumers are feeling in each of the markets.
KSA Consumer Sentiment

Get the consumer sentiment data & analysis you need, monthly.

Latest insight from D/A & Sila

Audience insight: UAE and KSA Mums – a needs & values analysis

For audience insight UAE and KSA mums, marketers are often at odds on how to find true, quick insight into the segment. If you've landed here please check out Part One of this series on Audience insight: UAE and KSA mums. As audience-first marketers, we focus first and foremost on understanding the people our brands need to reach - identifying the key characteristics that make up their personalities and shape their interactions with the world.

Read More

UAE and Saudi Mums: Understanding the Audience

As audience-first marketers, we focus first and foremost on understanding the people our brands need to reach. Identifying the key characteristics that make up their personalities and shape their interactions with the world.

Read More

Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022

You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key.

That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends from GCC travellers to understand what makes them tick.

Read More

GCC traveller profiles