Webinar Recap: How to work on your influencer strategy for lasting success.
D/A’s most recent Webinar: “How to work on your influencer strategy for lasting success”, held on Tuesday, 11th October, shared the best techniques to leverage your influencer marketing and the emerging behavioural trends of consumers. D/A’s Sabine Khoury, Head of Influence, took the audience through the intricacies of influencer marketing and the importance of understanding […]
Webinar Recap: Market Research in the age of AI
D/A’s most recent Webinar: “Market Research in the age of AI” held on Monday, 5th September, focuses on the way in which you can leverage AI in Market Research, an industry that has rather been immune to the Digital Revolution. D/A’s Faisal Khan, head of research, talks you through how consumer insights that leverage technology are […]
Webinar Recap: GCC Sustainability: State of Play 2022
D/A’s most recent Webinar: “GCC Sustainability: State of Play 2022” held last Monday, 22nd August, discussed what the patterns of behaviour consumers take and what is important to them through the findings of the largest study done on GCC Sustainability. D/A’s Faisal Khan, head of research, takes you through D/A’s GCC sustainability webinar looking at our report and […]
DEconstructed: Food consumers: Webinar replay
D/A’s third DEconstructed webinar: “Food consumers in the GCC” held on Tuesday, 28th September, shed light on changes that have occurred around GCC buying habits, consumption preferences, and the macro-market and category movements over the past 2 years. The focus was to look at the macro-level environment changes and how that translates into new trends, […]
GCC travel consumer insights: A DEconstructed series webinar replay
D/A's second DEconstructed webinar: "Travel in the GCC" shed light on a new wave of regional travelers and their new world context. The focus was to look at the macro-level environment changes and how that translates into new trends, combined with an approach to microdata on a travel consumer level. This strategic approach to data analysis provided a path for attendees to start thinking about what the travel market return to 'normal' might look like for consumers and how to identify and connect with new 'travel tribes' emerging in what will become an even more competitive and hard-to convert category.
Webinar. Deconstructed: Food in the GCC
Register now to secure your seat for the third of the ‘DEconstructed’ webinar series; Food in the GCC. This series is FREE for a limited time and gives marketing specialists across FMCG, Travel, and Finance in the GCC an in-depth understanding of their Arab world consumers. Tue 28th Sep: 10.30 am (1 hr) In this webinar, […]
Webinar. DEconstructed: Travel in the GCC
Register now to secure your seat for the second of the ‘DEconstructed’ webinar series; Travel in the GCC. This series is FREE for a limited time and gives marketing specialists across FMCG, Travel, and Finance in the GCC an in-depth understanding of their Arab world consumers. Tue 7th Sep: 10.30 am (1 hr) In this […]
Ramadan insights for 2021: A DEconstructing series webinar replay
D/A held a webinar to share insights garnered from our Sila tool and interpreted by our D/A Labs team. The focus of this was to understand better what happened in the consumer’s eyes during Ramadan 2021 in Saudi Arabia & the UAE. DEconstructing: Ramadan 2021 D/A Paul Kelly was joined by Dr James Piecowye from […]
Deconstructing Ramadan: webinar on 9th June 2021
Deconstructing Ramadan: how FMCG companies can learn from an audience-first Ramadan 2021. The event will take place Wednesday 9th June, 10.30am GST (GMT +4) We are excited to announce the launch of our new “Deconstructed” series of webinars. In these events, D/A’s think lab team and expert guests will analyse key audience trends across KSA and the […]
