September 28, 2021
DEconstructed: Food consumers: Webinar replay

D/A’s third DEconstructed webinar: “Food consumers in the GCC” held on Tuesday, 28th September, shed light on changes that have occurred around GCC buying habits, consumption preferences, and the macro-market and category movements over the past 2 years. The focus was to look at the macro-level environment changes and how that translates into new trends, […]

September 7, 2021
GCC travel consumer insights: A DEconstructed series webinar replay

D/A's second DEconstructed webinar: "Travel in the GCC" shed light on a new wave of regional travelers and their new world context. The focus was to look at the macro-level environment changes and how that translates into new trends, combined with an approach to microdata on a travel consumer level. This strategic approach to data analysis provided a path for attendees to start thinking about what the travel market return to 'normal' might look like for consumers and how to identify and connect with new 'travel tribes' emerging in what will become an even more competitive and hard-to convert category.

September 1, 2021
Webinar. Deconstructed: Food in the GCC

Register now to secure your seat for the third of the ‘DEconstructed’ webinar series; Food in the GCC. This series is FREE for a limited time and gives marketing specialists across FMCG, Travel, and Finance in the GCC an in-depth understanding of their Arab world consumers. Tue 28th Sep: 10.30 am (1 hr) In this webinar, […]

August 23, 2021
Webinar. DEconstructed: Travel in the GCC

Register now to secure your seat for the second of the ‘DEconstructed’ webinar series; Travel in the GCC. This series is FREE for a limited time and gives marketing specialists across FMCG, Travel, and Finance in the GCC an in-depth understanding of their Arab world consumers. Tue 7th Sep: 10.30 am (1 hr) In this […]

Deconstructing Ramadan 2021
June 10, 2021
Ramadan insights for 2021: A DEconstructing series webinar replay

D/A held a webinar to share insights garnered from our Sila tool and interpreted by our D/A Labs team. The focus of this was to understand better what happened in the consumer’s eyes during Ramadan 2021 in Saudi Arabia & the UAE. DEconstructing: Ramadan 2021 D/A Paul Kelly was joined by Dr James Piecowye from […]

Ramadan Deconstructed 2021
May 10, 2021
Deconstructing Ramadan: webinar on 9th June 2021

Deconstructing Ramadan: how FMCG companies can learn from an audience-first Ramadan 2021. The event will take place Wednesday 9th June, 10.30am GST (GMT +4)  We are excited to announce the launch of our new “Deconstructed” series of webinars. In these events, D/A’s think lab team and expert guests will analyse key audience trends across KSA and the […]