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Podcast S1. Episode 12. Why do we need to go this way?

Podcast S1. Episode 12. Why do we need to go this way?

Why do we need to go this way? Change is difficult for any team or organisation, and is often associated with high cost.  In this episode, Paul Kelly discusses the need to incorporate change to increase profit and how essential shifting to audience...

Podcast S1. Episode 12. Why do we need to go this way?

Podcast S1. Episode 11. Talking to Arabic audiences

Talking to Arabic audiences Language is the cornerstone of communication and essential not only to communicate with but also in understanding data of audience sets.  In this episode, Paul discusses how there is a surprising lack of data analysis in...

Podcast S1. Episode 12. Why do we need to go this way?

Podcast S1. Episode 9: How do we start?

How do we start? Understanding the framework that results in audience understanding follows the well-known path of; identify, monitor, track, reference, segment, and plan. Getting the right data is imperative to using this framework. In this...

Podcast S1. Episode 12. Why do we need to go this way?

Podcast S1. Episode 7: What is the new model?

What is the new marketing model? Gone are the days when brands could build a product and then find (or buy) an audience for that product. Nowadays, audiences' needs and wants must be part of the product or brand that is being communicated. In this...

Podcast S1. Episode 12. Why do we need to go this way?

Podcast S1. Episode 6: Disruption and creators

Disruption and creators Digital and social content creators have expanded beyond the 'influencer'. Entertainers, artists and brands alike are collaborating to cross-pollinate and create new audiences for all content irrespective of form. In this...

Podcast S1. Episode 12. Why do we need to go this way?

Podcast S1. Episode 5: Influence

Know your audience podcast: S1. Episode 5: Influence With the digital proliferation taking place before our eyes, the influencer isn't going away anytime soon. And this offers us another way to get to our audience in an authentic way. In this...