October 12, 2022
Webinar Recap: How to work on your influencer strategy for lasting success.

D/A’s most recent Webinar: “How to work on your influencer strategy for lasting success”, held on Tuesday, 11th October, shared the best techniques to leverage your influencer marketing and the emerging behavioural trends of consumers. D/A’s Sabine Khoury, Head of Influence, took the audience through the intricacies of influencer marketing and the importance of understanding […]

influencer marketing
September 12, 2022
Level Up: AI-Driven Influencer Marketing

Influencer marketing is one of the most effective ways to reach out to a large audience and connect with them. It can be used to market new products or services, increase brand awareness, drive sales or promote a specific campaign. But let’s be honest, it’s not that easy to find the right influencer for a […]

July 25, 2022
Influencer Marketing: The Top Do’s and Don’ts

Have you ever worked with an Influencer that creates genuine and creative content that achieves outstanding results? If your answer is yes, then give yourself a pat on the back and make sure to grab on to them. As marketers, we truly appreciate a good influencer, or as we like to call them “Content Creators”. […]

July 19, 2022
What we can learn from the new era of influencers.

The “content creator” role is a relatively new but powerful part of today’s marketing mix. It’s now got an imaginative term: influencer marketing. Content creators (or influencers) will tell you that though they may be changing the way things work in some industries, many of these shifts aren’t disruptive to bringing in revenue or branding […]

July 11, 2022
Where Do We Start With Audience-First Marketing?

Nowadays, in a market filled with similar products with comparable features, you must optimise your marketing to generate more awareness about your brand and products and reach your audience effectively. This involves not marketing your brand or products as everything to everyone but focusing on marketing based on your audiences’ needs and expectations. In other […]

February 28, 2022
5 Benefits of Influencer Marketing

5 Benefits of Influencer Marketing As social media empowers consumers to engage directly with the brands they love – and hate – audience expectations around how brands communicate and react to have flipped traditional marketing plans on their heads. At D/A, we specialise in Arabic-speaking audience intelligence. Our technology is built to understand Arabic creators […]

September 2, 2021
Food creators still growing YouTube performance in the GCC.

This article is the second in our series on social performance. It leads on from our last article,YouTube losing the viewership battle in the GCC. In that article, we looked at the clear effect that new platforms and platform formats had on YouTube.ith little innovation in the GCC, a steady decline in viewership since Jan […]

When a view is not a view
April 25, 2021
Instagram Reels: when a view is not a 👀

Hello, I’m a marketer and I’m an addict. Before you hand me the number of a professional and exit the page, hear me out on my addiction. I’m addicted to 0’s. In the marketing world, vanity metrics. And Instagram Reels is making those views worse. More 0’s means more ROI! Right? As the cynicism drifts […]

The growth of TikTok and is Instagram old news?
April 18, 2021
The growth of TikTok and is Instagram old news?

Over the years, food has become synonymous with social media and now has its own genre of influencers. A quick exercise, hop on your Instagram discovery page and count the number of food posts that you see at first glance.  One, two, a couple more?Then, you like us, love to indulge in some food content. Recently […]

home-made fast-food
March 1, 2021
GCC food trends: Home-made fast-food, the next big thing?

A wise person once said, “Good food, good mood”. A formula that has stayed true for the longest and that will be around for quite some time. We all love food, that is a fact. Yes, preferences may differ, cultures too; but a unifying factor remains the love for food. Food plays a tremendous role […]