December 7, 2022
AI and Market Research Trends

The world has become more consolidated over the last couple of years, especially post the COVID-19 pandemic. Technology plays a pivotal role in almost all industries today, including market research. Nonetheless, it has taken some time for the market research industry to catch up and fully leverage technology for accurate outcomes. Artificial Intelligence (AI) has […]

Audience Intelligence: A practical guide
June 8, 2022
Audience Intelligence: Driving Marketing Efficiency

It’s no secret that, in a competitive market, you must market as efficiently and effectively as possible. That’s when Audience Intelligence comes in. When you do it right, you’ll be able to create more awareness about your brand and products, reach a wider audience, sell more products, and generate more revenue. Now the question is: How […]

August 10, 2021
The who, where and why of Arabic student travel trends

With the Saudi market representing the largest percentage of the Arabic travel conversation in the GCC, as uncovered in our last travel article; “GCC’s travel intent rises steadily. Who are the audiences driving the demand?”, it is no wonder that the major demographics were male youth.

What are insights for Arabic Instagram
July 1, 2021
Arabic Instagram content – best length and type of content.

Arabic Instagram content is different to the world at large. With the obvious difference, language, aside – what are the main drivers of engagement? What can we learn from the data that can help shape our social strategies? We put our Sila tool to the test to better understand what content drives the most engagement […]

June 22, 2021
GCC’s travel intent rises steadily. Who are the audiences driving the demand?

The devastated tourism sector will be happy knowing a healthy and rapidly growing appetite for travel within the GCC, with travel demand rising. With the increase in travel signals, we’ve been able to track a more in-depth set of trends and insights from GCC travellers. With GCC rising travel demand is being met with the obvious […]

Influencer Marketing
December 8, 2020
Understanding Influencer Marketing and how to do it right.

As we close in on the end of quite an eventful, yet somehow seemingly uneventful year, one thing remains invariable, influencer marketing. Although it has been the main talking point across the marketing sector over the last few years, 2020 was quite different. With TikTok taking over in some demographics, and almost everything turning digital, […]

Audience First Planning is about Understanding
September 23, 2020
Campaign planning with audience-first strategy

Welcome to our updated guide for audience-first marketing strategy, a guide to what audience-first is and how you can use tools to deploy it. Scroll to download our white paper guide to get the full picture of this exciting phase of marketing. Before we get into audience-first strategy, a great, big idea is what drives […]

September 17, 2020
The creativity of TikTok and how brands can leverage it

TikTok has positioned itself as one of the world’s leading social media platforms. Since its merger with in 2018, TikTok now has over 500 million monthly users worldwide and is available in over 150 markets, in 39 different languages. TikTok’s growth in the GCC comes as no coincidence, with Saudi Arabia making up the […]

Saudi Arabian Kids preparing to start school in 2020.
August 19, 2020
Saudi Back to School sentiment update

It’s Back to School in Saudi, but not as we know it. The season has grown new legs and become a complicated thing for parents. The implications are varied and can’t be thought of as merely a physical return to an establishment. Announcements are second-by second, but D/A constantly grabs millions of data points, updates […]

Orange Cake Baking Digital Ape
August 18, 2020
G.C.C Trends: Everything is Cake!

Adapt and overcome. Very applicable these days. With recent social changes on a macro scale like never seen before, homemakers have indeed been forced to adapt. 85% of people say they have changed their food preparation habits. This has opened the door for those with creative personalities to exhibit their skills in the kitchen. Or, as […]