November 22, 2021
The fight for the beauty audience in the GCC: Reels vs Tik Tok

The 2.0 digital and social audience are highly informed. Beauty consumers explore not only brands (fame), product ranges and price; nowadays, with the help of social and digital tutorials, reaction videos, critiques and beauty moguls sharing the inner workings of product development; consumers are demanding a lot more from beauty brands. From ingredients to political […]