Audience Intelligence: Driving Marketing Efficiency
It’s no secret that, in a competitive market, you must market as efficiently and effectively as possible. That’s when Audience Intelligence comes in. When you do it right, you’ll be able to create more awareness about your brand and products, reach a wider audience, sell more products, and generate more revenue. Now the question is: How […]
Audience insight: UAE and KSA Mums – a needs & values analysis
For audience insight UAE and KSA mums, marketers are often at odds on how to find true, quick insight into the segment. If you've landed here please check out Part One of this series on Audience insight: UAE and KSA mums. As audience-first marketers, we focus first and foremost on understanding the people our brands need to reach - identifying the key characteristics that make up their personalities and shape their interactions with the world.
UAE and Saudi Mums: Understanding the Audience
As audience-first marketers, we focus first and foremost on understanding the people our brands need to reach. Identifying the key characteristics that make up their personalities and shape their interactions with the world.
Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022
You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key. That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends from GCC travellers to understand what makes them tick.
How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations
If 2020 was the year the world stood still, 2021 was set to be the year of the comeback. But, unfortunately, due to a mix of new variants, varying government legislations, and general public unease, COVID didn’t quite allow the GCC traveller to travel the way we wanted. But that didn’t stop people’s wanderlust. And indeed, citizens and residents of the Gulf Cooperative Council (GCC) countries (Oman, United Arab Emirates, Qatar, Saudi Arabia and Kuwait) have made their intentions for travel quite clear online. And with 2022 looking the most promising year yet, thanks to scientific developments and widespread successful vaccination programmes, travelling is set to be high on most people’s 2022 bucket list.
Putting the GCC Audience First: Audience-First Marketing for the Arabic-Speaking World
With a collective GDP of $1.4 trillion and a per capita income that ranks among the highest in the world, the Gulf Cooperation Council (GCC) region represents a high-value target for established and emerging brands. Successful entry into this unique market, however, requires a nuanced understanding of consumers that traditional marketing techniques often fail to […]
How the Omicron variant has shifted consumer sentiment in the UAE
A bump, then a boost. That’s what the last week of November and the first week of December looked like for consumer sentiment in the UAE on news of the Omicron variant. On the 26th of November, the WHO declared the COVID-19 variant ‘omicron’ a variant of concern. The same day, oil dropped 10%, while stocks […]
The fight for the beauty audience in the GCC: Reels vs Tik Tok
The 2.0 digital and social audience are highly informed. Beauty consumers explore not only brands (fame), product ranges and price; nowadays, with the help of social and digital tutorials, reaction videos, critiques and beauty moguls sharing the inner workings of product development; consumers are demanding a lot more from beauty brands. From ingredients to political […]
Using Arabic dialect understanding for consumer research
The limitations of social listening, particularly in languages that are not English, are plain to see across projects and insights when you’re trying to use commercially available software for research. One of the primary frustrations is the accuracy of the machine-learning results from those efforts, particularly in Arabic – they don’t work. It’s why we […]
Audience first comes to the music industry
Audience first comes to the music industry. At D/A, we’re known for our position on Campaign planning with audience-first strategy audience-first marketing; we’ve written a great guide for that and also a minicast to bring yourself up to speed. Still wondering if this is just a flash in the pan or something more mainstream? There’s […]
