The 2.0 digital and social audience are highly informed. Beauty consumers explore not only brands (fame), product ranges and price; nowadays, with the help of social and digital tutorials, reaction videos, critiques and beauty moguls sharing the...
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Using Arabic dialect understanding for consumer research
The limitations of social listening, particularly in languages that are not English, are plain to see across projects and insights when you’re trying to use commercially available software for research. One of the primary frustrations is the...
Audience first comes to the music industry
Audience first comes to the music industry. At D/A, we’re known for our position on Campaign planning with audience-first strategy audience-first marketing; we’ve written a great guide for that and also a minicast to bring yourself up to speed....
YouTube losing the viewership battle in the GCC
Social video viewership and performance - GCC We took a step back from our last article: When is a view not a view, where we did a deep-dive into the advent of the Instagram Reel; to look at the overall performance of video across the 3 major...
The who, where and why of Arabic student travel trends
With the Saudi market representing the largest percentage of the Arabic travel conversation in the GCC, as uncovered in our last travel article; “>GCC’s travel intent rises steadily. Who are the audiences driving the demand?”, it is no wonder...
Arabic Instagram content – best length and type of content.
Arabic Instagram content is different to the world at large. With the obvious difference, language, aside - what are the main drivers of engagement? What can we learn from the data that can help shape our social strategies? We put our Sila tool to...
GCC’s travel intent rises steadily. Who are the audiences driving the demand?
The devastated tourism sector will be happy knowing a healthy and rapidly growing appetite for travel within the GCC, with travel demand rising. With the increase in travel signals, we’ve been able to track a more in-depth set of trends and...
Ramadan insights for 2021: A DEconstructing series webinar replay
D/A held a webinar to share insights garnered from our Sila tool and interpreted by our D/A Labs team. The focus of this was to understand better what happened in the consumer's eyes during Ramadan 2021 in Saudi Arabia & the UAE....
COVID-19 Vaccinations: The business and economy takeover
COVID-19 vaccines, probably the most talked about topic of the year. Whether it be in news, gossip or chat rooms; this is one topic that you could not easily miss or avoid. If 2020 was known to be the year of COVID, then 2021 has definitely been...
