D/A held a webinar to share insights garnered from our Sila tool and interpreted by our D/A Labs team. The focus of this was to understand better what happened in the consumer's eyes during Ramadan 2021 in Saudi Arabia & the UAE....
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COVID-19 Vaccinations: The business and economy takeover
COVID-19 vaccines, probably the most talked about topic of the year. Whether it be in news, gossip or chat rooms; this is one topic that you could not easily miss or avoid. If 2020 was known to be the year of COVID, then 2021 has definitely been...
Consumer sentiment rebounding, business struggles.
The Sila Consumer Confidence Index update: April 2021 As the chasm in confidence between Saudi Arabia and the United Arab Emirates private sector grows; we’re also seeing greater separation between business expectations and economic sentiment among...
Travel, a GCC need that is long overdue.
It's been over a year, a Ramadan and a half, 100+ new crypto currencies; yet we're still suffering the pandemics’ consequences. WE MISS FLYING OUT! Travel has now become a GCC need. You know it’s got to a peak point when you start reminiscing about...
GCC picks: Homemade or takeaway?
Hand up if you have had more food delivery visits over the last year than guests coming over. COVID changed numerous aspects of our lives, including food consumption. Over the last year we spent more time indoors, and consumed more food at home;...
Travel shame: does it exist in the GCC?
With the rise of the newest online trend, ‘travel shame’ (thanks COVID for yet another cyber side-effect we didn’t need), we used our Arabic consumer analysis tool, Sila, to understand how the GCC consumer was feeling towards the idea of travelling...
UAE’s business sentiment hits highest point since Pre-COVID.
COVID, the seemingly relentless topic has now been infiltrating our conversations for an entire year. But the ‘negative’ (or is it positive?) sentiment is not so relentless. Although COVID has changed almost every single aspect of our day-to-day...
The GCC’s Vaccination Journey – Experiences & Sentiment.
Frustration or wisdom? We've all got our reasons to consider taking a vaccine at this rate. But, have we been on board since day one? Here's the GCC's vaccination journey. 2021's biggest topic so far has been the COVID-19 vaccine, and while 2020...
COVID & GCC Travel: Taking a vaccine to fly out?
Well, 2020 was all about COVID-19; 2021 however, is all about vaccines. Yes, its just been 2 months but with news worth 2 years. Vaccines are live and in action across the GCC with your Sinopharm, Sputnik and Pfizer earlier taking over both...
