July 11, 2022
Where Do We Start With Audience-First Marketing?

Nowadays, in a market filled with similar products with comparable features, you must optimise your marketing to generate more awareness about your brand and products and reach your audience effectively. This involves not marketing your brand or products as everything to everyone but focusing on marketing based on your audiences’ needs and expectations. In other […]

GCC traveller profiles
January 6, 2022
Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022

You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key. That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends from GCC travellers to understand what makes them tick.

December 21, 2021
Putting the GCC Audience First: Audience-First Marketing for the Arabic-Speaking World

With a collective GDP of $1.4 trillion and a per capita income that ranks among the highest in the world, the Gulf Cooperation Council (GCC) region represents a high-value target for established and emerging brands. Successful entry into this unique market, however, requires a nuanced understanding of consumers that traditional marketing techniques often fail to […]

Beauty engagement Instagram
December 7, 2021
How consumer data powers predictive modeling for marketers

Here at D/A, we talk a lot about audience-first influence cycles, which is changing marketers and communication planners’ way of thinking through the traditional marcomms planning funnel. Traditionally brands would build a brand story and positioning, develop a suite of products or services and then find and purchase an audience for them.  With audiences becoming more […]

the creators of the music industry are growing in influence
August 29, 2021
Audience first comes to the music industry

Audience first comes to the music industry. At D/A, we’re known for our position on Campaign planning with audience-first strategy audience-first marketing; we’ve written a great guide for that and also a minicast to bring yourself up to speed. Still wondering if this is just a flash in the pan or something more mainstream?  There’s […]