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Podcast S1. Episode 10. Scaling Audience First

Podcast S1. Episode 9: How do we start?

How do we start? Understanding the framework that results in audience understanding follows the well-known path of; identify, monitor, track, reference, segment, and plan. Getting the right data is imperative to using this framework. In this...

Podcast S1. Episode 10. Scaling Audience First

Podcast S1. Episode 7: What is the new model?

What is the new marketing model? Gone are the days when brands could build a product and then find (or buy) an audience for that product. Nowadays, audiences' needs and wants must be part of the product or brand that is being communicated. In this...