October 11, 2022
Sila Consumer Sentiment Index – Country Deep-dive September 2022

All major indices were up in September, showing a post-summer bump we saw last year and reflecting the global reality of the UAE’s position during a time of global uncertainty. The question remains – will sentiment dip in the future as global issues start to weigh on the highly internationalised economy? Or has Dubai, in […]

October 11, 2022
Sila GCC Consumer Sentiment Index – September 2022

The Sila GCC Consumer Sentiment Index (CSI) is back with an improvement in conditions in September v. August, with the overall index rising to 57% in net positive territory with an increase of +5 points across the month, primarily driven by improvements in economic outlooks after a summer with inflationary consumer concerns. Readers should note […]

September 28, 2022
The power of Share of Search for consumer insights

Unlike popular belief, AI-driven consumer research leverages much beyond Social Media. Yes, Social Media is an absolute rich source of data, but there is so much more that is leveraged to address complex business questions. Think of anything you do online, the Google searches, the ratings, the reviews, the chatbot conversation, the blogs you read, […]

Sila
September 19, 2022
The role of the native Arabic language in sentiment and emotion analysis.

With the digital revolution that has become more prominent post-pandemic, several consumer behaviors are changing. New Arab marketing trends show that Arab consumers are becoming more demanding of brands and are more likely to switch brands that are unable to meet their rapidly growing needs. They are now looking for options that are more convenient, […]

influencer marketing
September 12, 2022
Level Up: AI-Driven Influencer Marketing

Influencer marketing is one of the most effective ways to reach out to a large audience and connect with them. It can be used to market new products or services, increase brand awareness, drive sales or promote a specific campaign. But let’s be honest, it’s not that easy to find the right influencer for a […]

arabic
August 9, 2022
The significance of Arabic dialects

Arabic remains the lingua franca across 26 countries in Western Asia and Africa. There are half a billion people who speak Arabic as a first language worldwide. It is, however, important to not get blinded by the word “Arabic”. Arabic is what’s called a macrolanguage with 30 modern varieties. Arab societies are what linguists call […]

influencers
July 25, 2022
Influencer Marketing: The Top Do’s and Don’ts

Have you ever worked with an Influencer that creates genuine and creative content that achieves outstanding results? If your answer is yes, then give yourself a pat on the back and make sure to grab on to them. As marketers, we truly appreciate a good influencer, or as we like to call them “Content Creators”. […]

Creators
July 19, 2022
What we can learn from the new era of influencers.

The “content creator” role is a relatively new but powerful part of today’s marketing mix. It’s now got an imaginative term: influencer marketing. Content creators (or influencers) will tell you that though they may be changing the way things work in some industries, many of these shifts aren’t disruptive to bringing in revenue or branding […]

Audience
July 11, 2022
Where Do We Start With Audience-First Marketing?

Nowadays, in a market filled with similar products with comparable features, you must optimise your marketing to generate more awareness about your brand and products and reach your audience effectively. This involves not marketing your brand or products as everything to everyone but focusing on marketing based on your audiences’ needs and expectations. In other […]

consumer tension
July 5, 2022
Consumer tension is a brand’s best friend.

Consumer tension is the determined villain in a good story. A well defined consumer tension is the well portrayed villain, like the Joker, who makes the story: more exciting less predictable builds anticipation and creates engagement But let’s not forget, any tension needs a solution, the hero, the Batman for the Joker. A story without […]