August 5, 2022
Sila & Research: Consumer segmentation in Saudi Arabia

AI-led consumer segmentation in Saudi Arabia. How Sila creates consumer clusters that share similar characteristics to employ strategies to engage. The target audience of a food staple brand spans across all mothers in the region, but are all mothers the same? Obviously not. How does a leading brand of a commoditised category build relevance by […]

July 2, 2022
Sila & Research: Category Insights for Pasta

Category insights for Pasta How Sila helped understand usage patterns for pasta in Saudi Arabia. There was limited understanding of the usage and attitude towards Pasta, the key brand and their perceptions in the GCC. The challenge? Find out why users in Saudi Arabia weren’t buying pasta sauce. A challenge that had been identified – […]

July 2, 2022
Sila: Research & Influence: Puck Breakfast

Puck: Breakfast insights. How Sila helped understand, and shape, an occasion. Using our Sila tool we supported the brand to shape consumer behavior around breakfast. Puck Breakfast platform was launched – and it is still active – to educate the moms of the GCC in the importance of breakfast, at scale. Arla Foods for Puck […]

June 13, 2022
Research & Sila: Identifying GCC health trends

Identifying GCC health trends for product innovation Sila’s ability to access data from 2018 uncovers GCC health trends and understands the impact of Covid. It is not always easy to spot the actual trend in a world of buzzwords, punchlines and all that noise on health claims. D/A’s Sila powers us to spot that trend […]