July 13, 2022
Influence & Sila: Starbucks RTD

Starbucks:new Ramadan moments. Mixing insight with action. With a minimal budget and the discovery of the new trends with the help of our Sila insights, we were able to drive home the message with significant engagement. The campaign generated $120kUSD in extra media equivalency, a 26.2% engagement rate on the content, contributing to the significant […]

July 2, 2022
Influence & Sila: Lurpak Ramadan

Lurpak: Ramadan. D/A’s Sila and Influence create impact for the iconic butter. Accessible recipes from creators who took over Lurpak’s voice during Ramadan time was the key to help the brand to retake category leadership in the market by 7.1%, with a market share of 5.3% and 41 tons of butter sold during the campaign […]

July 2, 2022
Sila: Research & Influence: Puck Breakfast

Puck: Breakfast insights. How Sila helped understand, and shape, an occasion. Using our Sila tool we supported the brand to shape consumer behavior around breakfast. Puck Breakfast platform was launched – and it is still active – to educate the moms of the GCC in the importance of breakfast, at scale. Arla Foods for Puck […]

July 2, 2022
Sila & Influence: Arla Organic

Arla Organic: Growing organic in the GCC. How Sila and D/A influence help shape trends. The activity achieved extraordinary 190k engagement through targeting, by ensuring the content is hyper-relevant to the audience and weaving storytelling into the benefit message. Arla Foods for Arla Organic. What does organic milk mean to GCC consumers? And, how do […]

June 13, 2022
Sila & Influence: Barilla

Barilla: Grow & nurture. Leveraging data to help the world’s #1 pasta brand. With the start at 0, the current market leader at 7,  we grew Barilla’s digital top of mind affinity score to 3.5. We were able to develop a winning platform for Barilla in Saudi to connect with the audience staying true to […]