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October 12, 2022
Webinar Recap: How to work on your influencer strategy for lasting success.

D/A’s most recent Webinar: “How to work on your influencer strategy for lasting success”, held on Tuesday, 11th October, shared the best techniques to leverage your influencer marketing and the emerging behavioural trends of consumers. D/A’s Sabine Khoury, Head of Influence, took the audience through the intricacies of influencer marketing and the importance of understanding […]

October 11, 2022
Sila Consumer Sentiment Index – Country Deep-dive September 2022

All major indices were up in September, showing a post-summer bump we saw last year and reflecting the global reality of the UAE’s position during a time of global uncertainty. The question remains – will sentiment dip in the future as global issues start to weigh on the highly internationalised economy? Or has Dubai, in […]

October 11, 2022
Sila GCC Consumer Sentiment Index – September 2022

The Sila GCC Consumer Sentiment Index (CSI) is back with an improvement in conditions in September v. August, with the overall index rising to 57% in net positive territory with an increase of +5 points across the month, primarily driven by improvements in economic outlooks after a summer with inflationary consumer concerns. Readers should note […]

September 28, 2022
The power of Share of Search for consumer insights

Unlike popular belief, AI-driven consumer research leverages much beyond Social Media. Yes, Social Media is an absolute rich source of data, but there is so much more that is leveraged to address complex business questions. Think of anything you do online, the Google searches, the ratings, the reviews, the chatbot conversation, the blogs you read, […]

Sila
September 19, 2022
The role of the native Arabic language in sentiment and emotion analysis.

With the digital revolution that has become more prominent post-pandemic, several consumer behaviors are changing. New Arab marketing trends show that Arab consumers are becoming more demanding of brands and are more likely to switch brands that are unable to meet their rapidly growing needs. They are now looking for options that are more convenient, […]

influencer marketing
September 12, 2022
Level Up: AI-Driven Influencer Marketing

Influencer marketing is one of the most effective ways to reach out to a large audience and connect with them. It can be used to market new products or services, increase brand awareness, drive sales or promote a specific campaign. But let’s be honest, it’s not that easy to find the right influencer for a […]

market research
September 6, 2022
Webinar Recap: Market Research in the age of AI

D/A’s most recent Webinar: “Market Research in the age of AI” held on Monday, 5th September, focuses on the way in which you can leverage AI in Market Research, an industry that has rather been immune to the Digital Revolution. D/A’s Faisal Khan, head of research, talks you through how consumer insights that leverage technology are […]

sustainability webinar
August 31, 2022
Webinar Recap: GCC Sustainability: State of Play 2022

D/A’s most recent Webinar: “GCC Sustainability: State of Play 2022” held last Monday, 22nd August, discussed what the patterns of behaviour consumers take and what is important to them through the findings of the largest study done on GCC Sustainability. D/A’s Faisal Khan, head of research, takes you through D/A’s GCC sustainability webinar looking at our report and […]

arabic
August 9, 2022
The significance of Arabic dialects

Arabic remains the lingua franca across 26 countries in Western Asia and Africa. There are half a billion people who speak Arabic as a first language worldwide. It is, however, important to not get blinded by the word “Arabic”. Arabic is what’s called a macrolanguage with 30 modern varieties. Arab societies are what linguists call […]

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