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September 19, 2022
The role of the native Arabic language in sentiment and emotion analysis.

With the digital revolution that has become more prominent post-pandemic, several consumer behaviors are changing. New Arab marketing trends show that Arab consumers are becoming more demanding of brands and are more likely to switch brands that are unable to meet their rapidly growing needs. They are now looking for options that are more convenient, […]

influencer marketing
September 12, 2022
Level Up: AI-Driven Influencer Marketing

Influencer marketing is one of the most effective ways to reach out to a large audience and connect with them. It can be used to market new products or services, increase brand awareness, drive sales or promote a specific campaign. But let’s be honest, it’s not that easy to find the right influencer for a […]

market research
September 6, 2022
Webinar Recap: Market Research in the age of AI

D/A’s most recent Webinar: “Market Research in the age of AI” held on Monday, 5th September, focuses on the way in which you can leverage AI in Market Research, an industry that has rather been immune to the Digital Revolution. D/A’s Faisal Khan, head of research, talks you through how consumer insights that leverage technology are […]

sustainability webinar
August 31, 2022
Webinar Recap: GCC Sustainability: State of Play 2022

D/A’s most recent Webinar: “GCC Sustainability: State of Play 2022” held last Monday, 22nd August, discussed what the patterns of behaviour consumers take and what is important to them through the findings of the largest study done on GCC Sustainability. D/A’s Faisal Khan, head of research, takes you through D/A’s GCC sustainability webinar looking at our report and […]

August 9, 2022
The significance of Arabic dialects

Arabic remains the lingua franca across 26 countries in Western Asia and Africa. There are half a billion people who speak Arabic as a first language worldwide. It is, however, important to not get blinded by the word “Arabic”. Arabic is what’s called a macrolanguage with 30 modern varieties. Arab societies are what linguists call […]

July 25, 2022
Influencer Marketing: The Top Do’s and Don’ts

Have you ever worked with an Influencer that creates genuine and creative content that achieves outstanding results? If your answer is yes, then give yourself a pat on the back and make sure to grab on to them. As marketers, we truly appreciate a good influencer, or as we like to call them “Content Creators”. […]

July 19, 2022
What we can learn from the new era of influencers.

The “content creator” role is a relatively new but powerful part of today’s marketing mix. It’s now got an imaginative term: influencer marketing. Content creators (or influencers) will tell you that though they may be changing the way things work in some industries, many of these shifts aren’t disruptive to bringing in revenue or branding […]

July 11, 2022
Where Do We Start With Audience-First Marketing?

Nowadays, in a market filled with similar products with comparable features, you must optimise your marketing to generate more awareness about your brand and products and reach your audience effectively. This involves not marketing your brand or products as everything to everyone but focusing on marketing based on your audiences’ needs and expectations. In other […]

consumer tension
July 5, 2022
Consumer tension is a brand’s best friend.

Consumer tension is the determined villain in a good story. A well defined consumer tension is the well portrayed villain, like the Joker, who makes the story: more exciting less predictable builds anticipation and creates engagement But let’s not forget, any tension needs a solution, the hero, the Batman for the Joker. A story without […]

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