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arabic
August 9, 2022
The significance of Arabic dialects

Arabic remains the lingua franca across 26 countries in Western Asia and Africa. There are half a billion people who speak Arabic as a first language worldwide. It is, however, important to not get blinded by the word “Arabic”. Arabic is what’s called a macrolanguage with 30 modern varieties. Arab societies are what linguists call […]

influencers
July 25, 2022
Influencer Marketing: The Top Do’s and Don’ts

Have you ever worked with an Influencer that creates genuine and creative content that achieves outstanding results? If your answer is yes, then give yourself a pat on the back and make sure to grab on to them. As marketers, we truly appreciate a good influencer, or as we like to call them “Content Creators”. […]

Creators
July 19, 2022
What we can learn from the new era of influencers.

The “content creator” role is a relatively new but powerful part of today’s marketing mix. It’s now got an imaginative term: influencer marketing. Content creators (or influencers) will tell you that though they may be changing the way things work in some industries, many of these shifts aren’t disruptive to bringing in revenue or branding […]

Audience
July 11, 2022
Where Do We Start With Audience-First Marketing?

Nowadays, in a market filled with similar products with comparable features, you must optimise your marketing to generate more awareness about your brand and products and reach your audience effectively. This involves not marketing your brand or products as everything to everyone but focusing on marketing based on your audiences’ needs and expectations. In other […]

consumer tension
July 5, 2022
Consumer tension is a brand’s best friend.

Consumer tension is the determined villain in a good story. A well defined consumer tension is the well portrayed villain, like the Joker, who makes the story: more exciting less predictable builds anticipation and creates engagement But let’s not forget, any tension needs a solution, the hero, the Batman for the Joker. A story without […]

brand digital success
June 28, 2022
A Guide to a Brand’s Digital Success

More likely than not, you are an old-school marketer but don’t know it. And in today’s digital age, that would simply destroy your brand. Here’s a simple guide that will help you recognize key elements in your marketing strategy that might require some changes. It’s time your brand shines on digital! Permission for Attention If […]

Computer
June 14, 2022
Measuring Audience & Digital Effectiveness: How is it done?

Communication changed drastically in the wake of social media. Brands and marketers have shifted to online marketing to remain relevant to their consumers. Online platforms now allow brands to engage with their customers and learn what they want. Marketers can determine the effectiveness of their digital campaigns by measuring the effectiveness of their digital audience. […]

Audience Intelligence: A practical guide
June 8, 2022
Audience Intelligence: Driving Marketing Efficiency

It’s no secret that, in a competitive market, you must market as efficiently and effectively as possible. That’s when Audience Intelligence comes in. When you do it right, you’ll be able to create more awareness about your brand and products, reach a wider audience, sell more products, and generate more revenue. Now the question is: How […]

May 30, 2022
Predict and influence consumer behavior with science backed personality insights.

Human personality is a complex subject, but an important one, as it makes each individual unique. This individuality, idiosyncratic characters and different manners in which we interpret and respond to situations comes from varied experiences we have had growing up.  From a marketing and brand perspective, what makes understanding personality important, is that the unique […]

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