Know your audience minicast

What is audience-first marketing? Welcome to 'Know your audience' in this mini-cast, each episode is only ten minutes. We dissect the concept of audience-first and what it means to be truly audience first. Your hosts, Dr. James Piecowye and Paul Kelly take you on a...

Why aren't brands evolving? Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized (each episode is about ten minutes) journey through what it takes to harness...

How do we measure audience? Social media changed the communication landscape more drastically in the digital era than any other medium. With the very sudden evolution of communication power from; a one-way brand story, to a two-way discussion between brands and...

What do social media metrics tell us? With measurement being defined by the platforms that sell us the real estate, it is becoming increasingly difficult to find commonality within metrics. Naming conventions are being misrepresented with newer formats replacing...

Know your audience podcast: S1. Episode 5: Influence With the digital proliferation taking place before our eyes, the influencer isn't going away anytime soon. And this offers us another way to get to our audience in an authentic way. In this episode, Paul Kelly...

Disruption and creators Digital and social content creators have expanded beyond the 'influencer'. Entertainers, artists and brands alike are collaborating to cross-pollinate and create new audiences for all content irrespective of form. In this episode, Dr. James...

What is the new marketing model? Gone are the days when brands could build a product and then find (or buy) an audience for that product. Nowadays, audiences' needs and wants must be part of the product or brand that is being communicated. In this episode, Dr....

Where do we start with 'Audience First'? Data allows for observations that drive brilliant ideas. It is easy to become over-reliant on data, or misuse it to replace creative thinking.  In this episode, Dr James Piecowye and Paul Kelly discuss where data provides...

How do we start? Understanding the framework that results in audience understanding follows the well-known path of; identify, monitor, track, reference, segment, and plan. Getting the right data is imperative to using this framework. In this episode, Paul Kelly...

Scaling Audience First We can discuss scale in 2 ways; firstly scale of data; and how that impacts insight and scalability of the reachable audience as a result of that insight. In this episode, Dr. James Piecowye discusses with Paul Kelly how better decisions are...