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Podcast. Season 2. Ep 9. Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better

June 22, 2022

In this episode, James and Paul unpack the barriers some more traditional marketers may have to adopting technology for market research. Although this technology exists and is used in everyday life, there is still some resistance to making use of AI enabled data collection. Is this just a dose of healthy scepticism or a lack […]

Measuring Audience & Digital Effectiveness: How is it done?

June 14, 2022

Communication changed drastically in the wake of social media. Brands and marketers have shifted to online marketing to remain relevant to their consumers. Online platforms now allow brands to engage with their customers and learn what they want. Marketers can determine the effectiveness of their digital campaigns by measuring the effectiveness of their digital audience. […]

Audience Intelligence: A practical guide

Audience Intelligence: Driving Marketing Efficiency

June 08, 2022

It’s no secret that, in a competitive market, it’s essential that you market as efficiently and effectively as possible. That’s when Audience Intelligence comes in. When you do it right, you’ll be able to create more awareness about your brand and products, reach a wider audience, sell more products, and generate more revenue. Now the […]

Podcast. Season 2. Ep 8. Market Research & Technological tools: Are we in tune with the times?

June 01, 2022

Market Research & Technological tools: Are we in tune with the times? James and Paul with the thoughts of special guests Faisal Khan (VP of products, D/A) discuss how technology have both advanced and democratised data and insights for organisations globally. Regardless of this accessibility, why do brands still rely on traditional forms of research? […]

Predict and influence consumer behavior with science backed personality insights.

May 30, 2022

Human personality is a complex subject, but an important one, as it makes each individual unique. This individuality, idiosyncratic characters and different manners in which we interpret and respond to situations comes from varied experiences we have had growing up. From a marketing and brand perspective, what makes understanding personality important, is that the unique […]

What is natural language processing? A beginner’s guide to AI.

May 24, 2022

Artificial intelligence is often shrouded in mystery, and natural language processing (NLP) is one of the most complex aspects of AI. NLP allows machines to understand human speech and interact with humans in a natural way. In this blog post, we will explain what NLP is and how it works. We will also discuss the […]

Influencers: An evolving form of media

May 18, 2022

Influencers: An evolving form of media For the past few years, brands have increasingly embraced creating connections digitally with the consumers through influencer marketing. With the continuous evolution of Social Media platforms and media trends, influencers (or as we prefer to call them “Content Creators”) are becoming a form of media, and media performance is […]

Podcast. Season 2. Ep 7. Understanding the basics of market research, human rationality and how it affects consumerism.

May 16, 2022

Understanding the basics of market research, human rationality and how it affects consumerism. In this episode, Paul and James along with Faisal Khan (VP Products at D/A) explore and discuss the basic understanding of market research and how the rationality of human beings ultimately effects choices and decisions in consumerism. They also talk about the […]

Digital consumer intelligence for a digital audience.

May 09, 2022

What is digital consumer intelligence? Let’s wind back the clock for a moment. A quick history of digital consumer intelligence In the 1990s, the digital age took off with the coming of the internet and the development of Web 1.0. This was when the term digital marketing was first used. In 1993, the first clickable […]

Podcast. Season 2. Ep 6. The importance of language in Data Science

May 04, 2022

The importance of language in Data Science In this episode, Paul Kelly (D/A) and Dr James Piecowye (Zayed University), with Reem Elmahdi, a Data Scientist at D/A dive into the topic of Data Science practices and how it enables us to analyse data beyond libraries of individual words or ‘keywords and phrases’ and contextualises conversations […]

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