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Using Arabic dialect understanding for consumer research

October 11, 2021

The limitations of social listening, particularly in languages that are not English, are plain to see across projects and insights when you’re trying to use commercially available software for research. One of the primary frustrations is the accuracy of the machine-learning results from those efforts, particularly in Arabic – they don’t work. It’s why we […]

Sila Consumer Sentiment Index – QATAR: Aug, 2021

October 05, 2021

SUMMARY Qatar consumer sentiment has ended on a significant down note for the quarter. A second overall drop in Sentiment since the 2021 high of 51 basis points, (barely net-positive) returns sentiment on a downward trend with September resulting in a – 4.3 point drop to 44.6 basis points. “For the first time in 2021, […]

Sila Consumer Sentiment Index – KUWAIT: Sep, 2021

October 05, 2021

SUMMARY Kuwait is a unique economy in the GCC. Although there are structural issues, heavily driven by oil, Kuwait has a substantial amount of its economy reliant on the public purse. Therefore, sentiment is often high and needs to be looked at through patterns of change – this month we see growth coming from confidence […]

Sila Consumer Sentiment Index – UAE: Sep, 2021

October 05, 2021

SUMMARY The UAE’s Sila CSI for September has taken another small hit with a decline overall of just – 0.4 basis points. Business was the only contributor to the loss in sentiment, with employment and economy, although at very different scales and impact, remaining in positive growth states. “With employment growth remaining strong and consistent, […]

Sila Consumer Sentiment Index – Saudi: Sep, 2021

October 05, 2021

SUMMARY In September, the Sila Saudi consumer sentiment index (CSI) saw a significant decline, with all 3 indexes losing multiple basis points in consumer sentiment.Business continues to be lagging other markets across the series considerably, bringing the overall sentiment scores down in comparison. Employment and Economy have been sustaining a net-positive position since the beginning […]

Sila Consumer Sentiment Index – GCC: Sep, 2021

October 05, 2021

SUMMARY Overall consumer sentiment is net positive in the GCC. While some member states are faring better than others, the complete picture is one of net positive consumer sentiment. There are areas of concern as the growth of sentiment eases, however, on the whole, it seems the consumers of the Gulf are largely positive. “Moderate […]

DEconstructed: Food consumers: Webinar replay

September 28, 2021

D/A’s third DEconstructed webinar: “Food consumers in the GCC” held on Tuesday, 28th September, shed light on changes that have occurred around GCC buying habits, consumption preferences, and the macro-market and category movements over the past 2 years. The focus was to look at the macro-level environment changes and how that translates into new trends, […]

GCC #Instafoodies adapting content strategies

September 23, 2021

In our last article “Food audiences in the GCC growing despite platform fragmentation” we looked at Sila’s overall food creator data across the major video platforms; Youtube, Instagram and Tik Tok. With the advent of Reels and Tik Tok, the data showed an increasing conversation and in areas an increasingly engaged audience. But one platform […]

Sila Consumer Sentiment Index – KUWAIT: Aug, 2021

September 14, 2021

Sila Consumer Sentiment Index – Qatar: Aug, 2021

September 14, 2021

SUMMARY Qatar consumer sentiments’ net positive position n July was short-lived with a drop in August of -2.1 basis points. All indices contributed to the decline in overall sentiment with the most notable being employment with a -6.6 point drop after a 3-month growth run. “Across most metrics, Qatar’s slower growth compared to other GCC […]

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