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AI and Market Research Trends
The world has become more consolidated over the last couple of years, especially post the COVID-19 pandemic. Technology plays a pivotal role in almost all industries today, including market research. Nonetheless, it has taken some time for the market research industry to catch up and fully leverage technology for accurate outcomes. Artificial Intelligence (AI) has […]
Webinar Recap: How to work on your influencer strategy for lasting success.
D/A’s most recent Webinar: “How to work on your influencer strategy for lasting success”, held on Tuesday, 11th October, shared the best techniques to leverage your influencer marketing and the emerging behavioural trends of consumers. D/A’s Sabine Khoury, Head of Influence, took the audience through the intricacies of influencer marketing and the importance of understanding […]
Sila Consumer Sentiment Index – Country Deep-dive September 2022
All major indices were up in September, showing a post-summer bump we saw last year and reflecting the global reality of the UAE’s position during a time of global uncertainty. The question remains – will sentiment dip in the future as global issues start to weigh on the highly internationalised economy? Or has Dubai, in […]
Sila GCC Consumer Sentiment Index – September 2022
The Sila GCC Consumer Sentiment Index (CSI) is back with an improvement in conditions in September v. August, with the overall index rising to 57% in net positive territory with an increase of +5 points across the month, primarily driven by improvements in economic outlooks after a summer with inflationary consumer concerns. Readers should note […]
The power of Share of Search for consumer insights
Unlike popular belief, AI-driven consumer research leverages much beyond Social Media. Yes, Social Media is an absolute rich source of data, but there is so much more that is leveraged to address complex business questions. Think of anything you do online, the Google searches, the ratings, the reviews, the chatbot conversation, the blogs you read, […]
The role of the native Arabic language in sentiment and emotion analysis.
With the digital revolution that has become more prominent post-pandemic, several consumer behaviors are changing. New Arab marketing trends show that Arab consumers are becoming more demanding of brands and are more likely to switch brands that are unable to meet their rapidly growing needs. They are now looking for options that are more convenient, […]
Level Up: AI-Driven Influencer Marketing
Influencer marketing is one of the most effective ways to reach out to a large audience and connect with them. It can be used to market new products or services, increase brand awareness, drive sales or promote a specific campaign. But let’s be honest, it’s not that easy to find the right influencer for a […]
Webinar Recap: Market Research in the age of AI
D/A’s most recent Webinar: “Market Research in the age of AI” held on Monday, 5th September, focuses on the way in which you can leverage AI in Market Research, an industry that has rather been immune to the Digital Revolution. D/A’s Faisal Khan, head of research, talks you through how consumer insights that leverage technology are […]
Webinar Recap: GCC Sustainability: State of Play 2022
D/A’s most recent Webinar: “GCC Sustainability: State of Play 2022” held last Monday, 22nd August, discussed what the patterns of behaviour consumers take and what is important to them through the findings of the largest study done on GCC Sustainability. D/A’s Faisal Khan, head of research, takes you through D/A’s GCC sustainability webinar looking at our report and […]
