AI-enabled, Arabic-native market research.

Technology-driven insights you can trust.

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Sila is D/A's AI enabled market research and intelligence technology. Layered with human expertise, our insights are actionable, fast and accurate.

Built by MENA researchers, for MENA researchers. Sila's more than social listening, its social understanding.

Designed for consumer research and insights, Sila is built using advanced AI technology.

Using Arabic-native AI natural language processing, Sila (‘connection’ in Arabic) provides the most accurate insights into Arabic speaking consumers in the world.

From an almost unlimited data pool, Sila analyses dialects and sentiment in Arabic, natively. That way, nothing ever gets lost in translation.  

Work with D/A and Sila for AI enabled market research and undertake studies for:

  • Usage and attitude;
  • segmentation;
  • brand equity;
  • category diagnostics (triggers & barriers/lapsing);
  • consumer and personality insights;
  • CX; and
  • trend analysis.

Understand trends over time and their impact.

Is plant-based a flash in the pan, or is it something we should be looking to invest in? If questions like that are important to you, Sila can help.

Using historical, trended data, see the impact of trends over time to better understand if a trend is a trend, or a flash in the pan.

Interactive dashboards, coupled with reports give you clear, straightforward information that can quickly shift business decisions.

Segment in real-time to better understand your consumer.

Sila’s advanced audience insights allow you to view different segments in our ‘readymade’ audiences almost immediately. Want to see how you fare against your category? Just select category and brand, et voila.

If there’s a brief at hand, we use our machine learning technology and data science to segment, report and deliver to you a clear report with panels in the hundreds of thousands, not dozens.

Incorporate technology into your research questions.

Leverage Sila’s natural language processing (a form of Artificial Intelligence) that can help process data, extract feelings and even attribute personality insights.

All in Arabic, natively (and other languages too!). 

We believe that market research has long been held back by not embracing technology. That’s why Sila is built by researchers, for researchers.

Get in touch to see what Sila can do.

We work with market insights teams across the GCC and beyond to help better understand their consumers across the Arabic-speaking world and beyond.

With D/A’s experienced team, we’ll help you understand what we can, and can’t do and demo how we’ve helped other organisations just like yours open up their market research world through the use of technology.

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See Sila in action.

Explore our latest case studies

Sila & Research: Consumer segmentation in Saudi Arabia

Influence & Sila: Starbucks RTD

Influence & Sila: Lurpak Ramadan

Sila & Research: Category Insights for Pasta

Sila: Research & Influence: Puck Breakfast

Sila & Influence: Arla Organic

Research & Sila: Identifying GCC health trends

Sila & Influence: Barilla

About Sila.

Arabic-native AI. So nothing is ever lost in translation.

Find out about Sila, D/A’s technology that opens up the Arabic-speaking world.

Get clarity at the click of a button.

Check out our latest insights.