D/A helps marketing leaders understand, and connect with, Arab-world consumers.

Empowering the world’s most connected brands.

With our audience-first approach, we enable marketers to place the consumer at the centre of every business challenge, unlocking true indicators for change.

D/A has developed a new wave of AI-driven technology that is able to understand and analyse Arabic dialects. This gives us an unparalleled, real-time understanding of how Arabic consumers are interacting with brands and reacting to the changing world around them.

We use this to create a foundation for impactful strategic data analysis, strategies and platforms. 

With the addition of natural language processing, we reinforce and add context to our analysis with the ability to predict behavioural changes — including consumption — for the future. Unlike global platform solutions, we are able to create an emotive portrait of an Arab-world consumer enriched with cultural, linguistic and regional behavioural traits. 

Know your audience better


Sentiment analysis 

  • Know how consumers are feeling about macro-market level topics like economy and education to better understand their confidence and spend potential.
  • Understand audiences feelings about particular topics & trends, competitors & categories,  products or even each other.
  • See how audiences react to your own marketing efforts, how they feel about your sector, category, brand or product.


Behavioural analysis 

  • Understand how your audiences are consuming information. What platforms are they using and how are they using them?
  • Build life cycle models from bespoke behavioural patterns and be able to build predictability scores for your customers.


Personality analysis 

  • Get a deep understanding of your audience’s personality traits. What type of language and messaging will connect with them the best. 

Audience affinities 

  • Discover where your audience gets information, influence, inspiration and what types of content they follow and listen to regularly. This insight allows you to paint an accurate trend picture and offers a new segmentation model to create strategy or communications around. 


Language and location of your consumers 

  • With dialect understanding AI, we are able to analyse what your consumers are saying without translation and dilution of meaning.
  • Geolocation and language combined can give you an accurate picture of where and who your audiences are.

Read more about our services by clicking here.

What we’re not…

Agency. Consultant. One-stop-shop.

We are an independent ‘think lab’ that brings the best of data science and consumer strategy together with a razor sharp focus on audience-first consumer marketing for brands.

We don’t believe in doing it all, we add value to partners’ business in areas where we know we can drive impact and we leave the rest to others.