About D/A

We’re an AI-driven consumer intelligence & influence company.

The things that D/A stands for.

This is our DNA

Innovate to succeed.

By building the most accurate Arabic-native AI for brand tracking in Sila, D/A is relentlessly innovative. Whether that’s our proprietary technology, our approaches or our thinking, innovation is in our DNA.

Driven by our vision.

D/A is driven to grow our customers’ businesses. That’s why D/A exist and we don’t shy away from that.

Dedicated to the mission.

Relentlessly dedicated to our mission to tell you something new about your customer every day. We do this through world-beating technology.

Lead never follow.

Stay in front and know the way. That’s how we work. Sila leads the industry in Arabic AI and natural language processing, we lead our clients to discover better ways to connect and our team leads from the front.

Be experts.

From our technology, artificial intelligence, natural language processing, research, marketing strategy and execution, we lead our peers in results. Why? We’re experts at what we do.

Data informs opinions.

D/A is led by data. It doesn’t mean that data is the end result, though. Humans interpreting data to understand the facts behind the numbers. That’s what informs us. That’s what turns data into insight.

Arabic-native AI. So nothing is ever lost in translation.

Find out about Sila, D/A’s technology that opens up the Arabic-speaking world.

Watch Sila in action.

Our core team.

Paul Kelly

Paul Kelly
Co-founder & managing partner

Teatea Caprioli

Teatea Caprioli
Business operations director

Diego Moreno
Head of product – Sila

Faisal Khan
Head of research

Joy San Buenaventura
Office manager

Dina Husseini
Account manager

Sabine Khoury
Client services director

Nada Mourad
Influence campaign manager

Dina Abdou
Business development

Omar Shaikh
Data engineer

Mohammad Ali
Business development

Aya Jaber
Business development

Reem Elmahdi
Data science

Work with us

Head to our jobs site to see what vacancies we have:

Read D/A's latest insight

Check out our latest thinking