We help business leaders understand, and connect with, Arab-world consumers.

We do this through Sila, an Arabic-native AI-enabled consumer intelligence tool created to gain insight to enable strategies that drive brand growth across MENA and beyond.

SEE THE POWER OF SILA

We make marketing in the Arab-world more effective by helping brands understand and reach their audience better.

Sila (‘connection’ in Arabic) is our proprietary Arabic-native AI-enabled consumer intelligence platform. Our expert team of data scientists and communication strategists, analyse real-time, mega-data in dialects, giving you the most comprehensive consumer intelligence.

Is connecting to Arabic audiences holding back marketing efficiency?  D/A and Sila can help:

Leverage AI insight

With access to billions of ambient data points, we can understand what is important to consumers in real-time and what macro and micro trends they are reacting to, giving us unparalleled insight into audiences.

Drive audience understanding

We’re Arabic language specialists. Sentiment and behavioural pattern identification, in dialects, gives marketers the power of predictive modelling to ensure brands stay ahead of the consumption  curves and remain relevant and purposeful.

The power of influence

Insight is one thing, but without driving behaviour, insight becomes only an observation. WIth class-leading influencer platform baked into Sila, mixed with creative intelligence we can drive marketing forward.

Join our connections community

Fill in your details below to get access to our newsletter and exclusive content for marketers interested in the Arabic-speaking world. With our Sila tool we’re able to offer helpings of insight to your marketing planning processes.

D/A’s real insight for marketers.

Our articles cover the span of the Arabic-speaking world so that you can get the best insight, to make the decisions that propel your business forward. Consumer connection is the name of the game, and Sila is the tool to get you there.

Latest Insights from D/A & Sila

Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022

You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key.

That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends from GCC travellers to understand what makes them tick.

Read More

GCC traveller profiles

How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations

If 2020 was the year the world stood still, 2021 was set to be the year of the comeback. But, unfortunately, due to a mix of new variants, varying government legislations, and general public unease, COVID didn’t quite allow the GCC traveller to travel the way we wanted.

But that didn’t stop people’s wanderlust. And indeed, citizens and residents of the Gulf Cooperative Council (GCC) countries (Oman, United Arab Emirates, Qatar, Saudi Arabia and Kuwait) have made their intentions for travel quite clear online. And with 2022 looking the most promising year yet, thanks to scientific developments and widespread successful vaccination programmes, travelling is set to be high on most people’s 2022 bucket list.

Read More

The GCC Traveller in 2022