We help business leaders understand, and connect with, Arab-world consumers.
We do this through Sila, an Arabic-native AI-enabled consumer intelligence tool created to gain insight to enable strategies that drive brand growth across MENA and beyond.
We make marketing in the Arab-world more effective by helping brands understand and reach their audience better.
Sila (‘connection’ in Arabic) is our proprietary Arabic-native AI-enabled consumer intelligence platform. Our expert team of data scientists and communication strategists, analyse real-time, mega-data in dialects, giving you the most comprehensive consumer intelligence.
Is connecting to Arabic audiences holding back marketing efficiency? D/A and Sila can help:
Leverage AI insight
With access to billions of ambient data points, we can understand what is important to consumers in real-time and what macro and micro trends they are reacting to, giving us unparalleled insight into audiences.
Drive audience understanding
We’re Arabic language specialists. Sentiment and behavioural pattern identification, in dialects, gives marketers the power of predictive modelling to ensure brands stay ahead of the consumption curves and remain relevant and purposeful.
The power of influence
Insight is one thing, but without driving behaviour, insight becomes only an observation. WIth class-leading influencer platform baked into Sila, mixed with creative intelligence we can drive marketing forward.
Join our connections community
Fill in your details below to get access to our newsletter and exclusive content for marketers interested in the Arabic-speaking world. With our Sila tool we’re able to offer helpings of insight to your marketing planning processes.
D/A’s real insight for marketers.
Our articles cover the span of the Arabic-speaking world so that you can get the best insight, to make the decisions that propel your business forward. Consumer connection is the name of the game, and Sila is the tool to get you there.
Latest Insights from D/A & Sila
Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022
You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key.
That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends from GCC travellers to understand what makes them tick.
How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations
If 2020 was the year the world stood still, 2021 was set to be the year of the comeback. But, unfortunately, due to a mix of new variants, varying government legislations, and general public unease, COVID didn’t quite allow the GCC traveller to travel the way we wanted.
But that didn’t stop people’s wanderlust. And indeed, citizens and residents of the Gulf Cooperative Council (GCC) countries (Oman, United Arab Emirates, Qatar, Saudi Arabia and Kuwait) have made their intentions for travel quite clear online. And with 2022 looking the most promising year yet, thanks to scientific developments and widespread successful vaccination programmes, travelling is set to be high on most people’s 2022 bucket list.
Putting the GCC Audience First: Audience-First Marketing for the Arabic-Speaking World
With a collective GDP of $1.4 trillion and a per capita income that ranks among the highest in the world, the Gulf Cooperation Council (GCC) region represents a high-value target for established...
How the Omicron variant has shifted consumer sentiment in the UAE
A bump, then a boost. That's what the last week of November and the first week of December looked like for consumer sentiment in the UAE on news of the Omicron variant. On the 26th of November,...
The fight for the beauty audience in the GCC: Reels vs Tik Tok
The 2.0 digital and social audience are highly informed. Beauty consumers explore not only brands (fame), product ranges and price; nowadays, with the help of social and digital tutorials,...
