D/A is a think lab dedicated to building real connections between brands & consumers in the Arab world.

Our thinkers sit at the crossroads of science and strategy. The work is powered by world-leading Arabic AI in relentless pursuit of growing the effectiveness of marketing strategies. 


‘Sila’ (Arabic for ‘connection’) is our AI platform solution for insights into Arab-world consumers. It organises mega-data into workable structures from which insights can be called upon and analysed.

D/A Labs

Our strategy engine brings together audience-first insights, giving brands a fresh viewpoint backed by rigorous data you can trust.

D/A Influence

Brands need to communicate with purpose to authentically connect with consumers. We have formulated a process that helps marketers apply an audience-first strategy to real-world communications and creative.