D/A’s most recent Webinar: “How to work on your influencer strategy for lasting success”, held on...
Your door to the Arabic-speaking world.
Arabic-native, AI-driven consumer insight and influence.
Get the world’s most accurate insights into Arabic-speaking consumers with…
Brand & Category Monitors.
Whatever your target audience is thinking, saying and doing, our unique AI consumer intelligence platform, Sila, will uncover it.
AI-enabled Market Research.
Arabic-speaking consumers. Perfectly understood with Sila. Get technology enabled consumer insights with speed, accuracy and clarity.
Audiences & trend analysis.
Sila Audience and trend insights you can actually use. Leverage Sila's 40mn+ data points to cut through the noise.
Consumer and public influence.
Bring your insights to life with D/A Influence, and win over audiences like never before with creative and influencer campaigns.
Sila, more than social listening. It’s social understanding.
For your brand to land well in the Middle East, it’s crucial that you know what makes Arabic audiences tick.
Find out with our AI-powered consumer intelligence platform Sila.
It tells you what your target audience is thinking, saying and doing, much better than any other platform can. And in over 20 major Arabic dialects. So nothing’s ever lost in translation. You’ll learn about people’s personalities, how they interact with brands, the types of messaging they’re likely to respond to, and what might put them off. Our human researchers and scientists then connect the dots for you, with strategy, analysis and reports that help you make sense of all the data. And with a better picture of your ideal customer, we can even turn your consumer insights into creative strategy and ideas for marketing campaigns, influencer outreach and more.
Arabic-native AI. So nothing is ever lost in translation.
Find out about Sila, D/A’s technology that opens up the Arabic-speaking world.
Discover our insights.
Learn how our thinking understands data and helps you make smarter decisions.
Trusted by:
Who we work with
Insights teams
Let our technology enable you to be faster, smarter and more accurate with your insights.
Marketing
Cut through the noise with audience metrics, sentiment and real-time insight thanks to Sila's AI.
Agencies
Win more pitches, report smarter and deliver more effective campaigns with Sila's insight.
PR & Comms
We cut through the noise to discover what your target audience is thinking, saying and doing.
Case studies.
Explore our latest case studies
Get clarity at the click of a button.
Check out our latest insights.
Sila Consumer Sentiment Index – Country Deep-dive September 2022
All major indices were up in September, showing a post-summer bump we saw last year and...
Sila GCC Consumer Sentiment Index – September 2022
The Sila GCC Consumer Sentiment Index (CSI) is back with an improvement in conditions in September...
